Google New plans for user names comments to appear in ads
Google plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the "social" ads pioneered by rival Facebook Inc that is raising some privacy concerns. The changes, which Google announced in a revised terms of service policy
On Friday, set the stage for Google to introduce "shared endorsements" ads on its sites as well as millions of other websites that are part of Google's display advertising network.
The new types of ads would use personal information of the members of Google+, the social network launched by the company in 2011.
If a Google+ user has publicly endorsed a particular brand or product by clicking on the +1 button, that person's image might appear in an ad. Reviews and ratings of restaurants or music that Google+ users share on other Google services, such as in the Google Play online store, would also become fair game for advertisers.
Users under 18 will be exempt from the ads and Google+ users will have the ability to opt out. But Rotenberg said users "shouldn't have to go back and restore their privacy defaults every time Google makes a change.
Google's latest terms go live on November 11.
Google plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the "social" ads pioneered by rival Facebook Inc that is raising some privacy concerns. The changes, which Google announced in a revised terms of service policy
On Friday, set the stage for Google to introduce "shared endorsements" ads on its sites as well as millions of other websites that are part of Google's display advertising network.
The new types of ads would use personal information of the members of Google+, the social network launched by the company in 2011.
If a Google+ user has publicly endorsed a particular brand or product by clicking on the +1 button, that person's image might appear in an ad. Reviews and ratings of restaurants or music that Google+ users share on other Google services, such as in the Google Play online store, would also become fair game for advertisers.
Users under 18 will be exempt from the ads and Google+ users will have the ability to opt out. But Rotenberg said users "shouldn't have to go back and restore their privacy defaults every time Google makes a change.
Google's latest terms go live on November 11.
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