Bank Gk Update 21 June 2013 Ssc Gk Update 21 June 2013
L’Oreal smartly picked up the challenge 'Rs 5 crore challenge' campaign for Fair & Lovely cream
French cosmetic giant L'Oreal picked up the challenge. "Sirf hum dete hai complete fairness. Toh Rs 5 crore kab milenge?" in english- (Only we give complete fairness. So when do we get Rs 5 crore?) responded L'Oreal in a print advertisement for its brand Garnier.
While L'Oreal declined to comment, HUL's spokesperson said that the challenge methodology has been validated by Ernst & Young and it is available for all consumers to participate in.
However, Advertising Standard Council of India (ASCI), has received complaints against the challenge.
HUL's loose ball has been hit for a six by Garnier, say experts.
Garnier's ambushing response to this campaign is a master stroke of what is 'let me cut you to size' strategy in a turf that never belonged to Fair & Lovely in the first place," says Smitha Sarma Ranganathan, a brand communication specialist who teaches marketing management at IBS Bangalore.
Jagdeep Kapoor, MD, Samsika Marketing, says, "It has lost Rs 5 crore challenge that it had in its hand." No one challenged the leader; so there was no trigger, he adds. "Unnecessary attack led to a stronger counter-attack, which could prove to be counterproductive for the leader."
Jagdeep Kapoor, MD, Samsika Marketing, says, "It has lost Rs 5 crore challenge that it had in its hand." No one challenged the leader; so there was no trigger, he adds. "Unnecessary attack led to a stronger counter-attack, which could prove to be counterproductive for the leader."
James Gandolfini dies after a heart attack
Gandolfini, Triple Emmy Award winning actor, famous for his role as mob boss
Tony Soprano on ‘The Sopranos’ died in Italy at the age of 51.
In Italy to attend the 59thTaormina Film Festival, Gandolfini died after a
suspected heart attack.
He was reportedly scheduled to participate in a festival event this weekend
with Italian director Gabriele Muccino.
Gandolfini shot to fame playing a hitman in the 1993 hit 'True Romance' and
quickly became a Hollywood legend when he was cast as Tony Soprano in 1999.
Facebook introduces smartphone video-sharing to Instagram
Facebook announced that it will add smartphone video-sharing to its Instagram photo-based social network, in a move that challenges Twitter's popular Vine service
.
Instagram video apps tailored for iPhones and smartphones powered by Google-backed Android software feature 13 filters for special effects and post to people's Facebook pages the same way pictures do, according to Systrom.
Video snippets will be 15 seconds or less, since the team saw that length as a "Goldilocks moment" not too long and not too short, according to the Instagram co-founder.
Systrom said that Instagram has topped 130 million users and all of them will have "access to recording the world's moments in real time" from Day One.
New Language Discovered-- Light Warlpiri
Scientists at the department of linguistics at the University of Michigan in
Ann Arbor discovered a new language called Light Warlpiri in Northern
Australia.
The language, Light Warlpiri, is spoken by approximately 300 people in a remote desert community about 644 kilometres from Katherine, a town located in Australia's Northern Territory, said Carmel O'Shannessy, a professor in the department of linguistics at the University of Michigan in Ann Arbor.
Light Warlpiri is known as a "mixed language," because it blends elements from multiple languages:
Traditional Warlpiri, which is spoken by about 6,000 people in indigenous communities scattered throughout the Tanami Desert in the Northern Territory; Kriol, an English-based Creole language spoken in various regions of Australia; and English.
The striking thing about Light Warlpiri is that most of the verbs come from English or Kriol, but most of the other grammatical elements in the sentence come from Warlpiri," O'Shannessy told LiveScience.
In Light Warlpiri, the words are being placed in a sentence in any order and
grammatical interpretations are dependent on the suffixes which are associated
with the noun.
Reasons --
Reasons --
This kind of structure cannot be found in any other existing language. This is
the reason why Light Warlpiri is seen as a separate linguistic system.
Tokyo court says Samsung infringed on Apple 'bounce-back'
patent
Samsung
Electronics Co Ltd had infringed on rival Apple Inc's patent for a
"bounce-back" feature on earlier models of its popular smartphones.
Samsung
and Apple, the world's top two smartphone makers, are fighting patent disputes
in 10 countries as they compete to dominate the lucrative mobile market and win
customers with their latest gadgets.
Apple claimed that Samsung had copied the "bounce-back", in which icons on its smartphones and tablets quiver back when users scroll to the end of an electronic document.
Apple claimed that Samsung had copied the "bounce-back", in which icons on its smartphones and tablets quiver back when users scroll to the end of an electronic document.
Samsung has already changed its interface on recent
models to show a blue line at the end of documents.
The Japanese court's decision comes after the US Patent and Trademark office judged in April that Apple's patent for the bounce-back feature was invalid, allowing older Samsung models that had a similar feature to remain on sale.
The Japanese court's decision comes after the US Patent and Trademark office judged in April that Apple's patent for the bounce-back feature was invalid, allowing older Samsung models that had a similar feature to remain on sale.
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