IBPS and State Bank Of Interview
IBPS and State Bank Of Interview Specialist Officers Question Paper – Marketing question such as- 2. Joining with foreign companies to produce or market products and services is called
1. When a marketing research organization chooses a segment
of the population that represents the population as a whole, they have chosen a
_____
IBPS and State Bank Of Interview Specialist Officers Question Paper – Marketing question such as- 2. Joining with foreign companies to produce or market products and services is called
(a) direct exporting (b) indirect exporting (c) licensing (d) joint venturing
Answer : D
(a) group (b) bi-variant population (c) sample (d) market target
Answer : C
3. If advertising constantly sends out messages about materialism,
sex, power, and status, which of the following categories of social criticism
most closely matches this problem?
(a) Too much advertising (b) Too few social goods
(c) Cultural pollution (d) Too much political power
(a) Too much advertising (b) Too few social goods
(c) Cultural pollution (d) Too much political power
Answer : C
4.A(n) ____ is a name, term, sign, symbol, or design, or a
combination of these that identifies the marker or seller of a product or
service.
(a) product feature (b) sponsorship (c) brand (d) logo
(a) product feature (b) sponsorship (c) brand (d) logo
Answer : C
5.If an advertiser wants flexibility, timeliness, good local
market coverage, broad acceptability and high believability, the advertiser
will probably choose which of the following mass media types?
(a) Newspapers (b) Television (c) Direct Mail (d) Radio
(a) Newspapers (b) Television (c) Direct Mail (d) Radio
Answer : A
6.When producers, wholesalers, and retailers as a unified system,
they comprise a
(a) conventional marketing system (b) power-based marketing system (c) horizontal marketing system (d) vertical marketing system
(a) conventional marketing system (b) power-based marketing system (c) horizontal marketing system (d) vertical marketing system
Answer : D
7.The type of trade-promotion discount in which
manufacturers agree to reduce the price to the retailer in exchange for the
retailer’s agreement to feature the manufacture’s products in some way is
called
(a) discount (b) allowance (c) premium (d) rebate
(a) discount (b) allowance (c) premium (d) rebate
Answer : B
8.The study of human populations in terms of size, density,
location, age, gender, race, occupation, and other statistics is called
(a) Geothermy (b) Demography (c) Ethnography (d) Hemos-popography
(a) Geothermy (b) Demography (c) Ethnography (d) Hemos-popography
Answer : B
9.Today, advertising captures about ___ percent of total
promotion spending
(a) 15 (b) 23 (c) 29 (d) 33
(a) 15 (b) 23 (c) 29 (d) 33
Answer : B
10. The process that turns marketing strategies and plans
into marketing actions in order to accomplish strategic marketing objectives is
called
(a) Marketing strategy (b) Marketing control
(c) Marketing analysis (d) Marketing implementation
(a) Marketing strategy (b) Marketing control
(c) Marketing analysis (d) Marketing implementation
Answer : D
11.The goal of the marketing logistics system should be to
provide
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
(a) a targeted level of promotional support.
(b) a targeted level of customer service at the least cost.
(c) a targeted level of transportation expense ratio.
(d) a targeted level of field support.
Answer : B
12.The practice of going after a large share of a smaller
market or subsets of a few markets is called
(a) undifferentiated marketing (b) differentiated marketing
(c) concentrated marketing (d) turbo marketing
(a) undifferentiated marketing (b) differentiated marketing
(c) concentrated marketing (d) turbo marketing
Answer : C
13.The shrinking of distances due to technological advance
such as computer and fax connections by telephone, are one characteristic of
what new challenge to marketing?
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
(a) Rapid globalization
(b) The changing world economy
(c) The call for more socially responsible marketing
(d) The micro-chip revolution
Answer : A
14. If Mark Mars pays Hershey Foods Corporation for the
right to use their name on his line of T-shirts, then Mr. Mars is using which
type of branding?
(a) Licensed brand (b) Manufacturer’s brand
(c) Private brand (d) Co-brand
(a) Licensed brand (b) Manufacturer’s brand
(c) Private brand (d) Co-brand
Answer : A
15. If your company were to make light bulbs to be used in
photocopies, you would most likely be selling to a ______ market.
(a) reseller (b) business (c) government (d) service
(a) reseller (b) business (c) government (d) service
Answer : B
16._____ has the advantage of being high in selectivity; low
cost, immediacy, and interactive capabilities
(a) Direct Mail (b) Outdoor (c) Online (d) Radio
(a) Direct Mail (b) Outdoor (c) Online (d) Radio
Answer : C
17. If your company were to make a product such as a suit of
clothes and sold that product to a retailer, your company would have sold to
the _______market.
(a) reseller (b) business (c) government (d) service
(a) reseller (b) business (c) government (d) service
Answer : A
18. In 1985, the Coca-Cola Company made a classic marketing
blunder with its deletion of its popular Coca-Cola product and introduction of
what it called New Coke. Analysts now believe that most of the company’s
problems resulted from poor marketing research. As the public demanded their
“old Coke” back, the company relented and reintroduced Coca-Cola Classic (which
has regained and surpassed its former position) while New Coke owns only 0.1
percent of the market. Which of the following marketing research mistakes did
coca-Cola make?
(a) They did not investigate pricing correctly and priced the product too high.
(b) They defined not investigate dealer reaction and had inadequate distribution.
(c) They defined their marketing research problem too narrowly
(d) They failed to account for the Pepsi challenge taste test in their marketing efforts
(a) They did not investigate pricing correctly and priced the product too high.
(b) They defined not investigate dealer reaction and had inadequate distribution.
(c) They defined their marketing research problem too narrowly
(d) They failed to account for the Pepsi challenge taste test in their marketing efforts
Answer : C
19. Marketers are sometimes accused of deceptive practices
that lead consumers to believe they will get get more value than they actually
do. ____ includes practices such as falsely advertising “factory” or
“wholesale” prices or a large price reduction from a phony high retail price.
(a) Deceptive promotion (b) Deceptive packaging
(c) Deceptive pricing (d) Deceptive cost structure
(a) Deceptive promotion (b) Deceptive packaging
(c) Deceptive pricing (d) Deceptive cost structure
Answer : C
20. The advantages of audience selectivity, no ad
competition and personalization apply to which type of media?
(a) Newspapers (b) Television (c) Direct Mail (d) Radio
(a) Newspapers (b) Television (c) Direct Mail (d) Radio
Answer : C
21. The first modern environmental movement in the United
States began in the
(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s
(a) 1940s (b) 1950s (c) 1960s and 1970s (d) mid 1980s
Answer : C
22. Costs that do not vary with production or sales levels
are called
(a) fixed costs (b) variable costs
(c) standard costs (d) independent costs
(a) fixed costs (b) variable costs
(c) standard costs (d) independent costs
Answer : A
23. Each salesperson is assigned to an exclusive area in
which to sell the company’s full line of products or services in which type of
sales force structure?
(a) Territorial sales force (b) Product sales force
(c) Customer sales force (d) Hybrid sales force
(a) Territorial sales force (b) Product sales force
(c) Customer sales force (d) Hybrid sales force
Answer : A
24. Techonological advances, shifts in consumer tastes, and
increased competition, all of which reduce demand for a product are typical of
which stage in the PLC?
(a) decline stage (b) introduction stage
(c) growth stage (d) maturity stage
(a) decline stage (b) introduction stage
(c) growth stage (d) maturity stage
Answer : A
25. Setting the promotion budget so as to match the budgets
of the competition is characteristic of which of the following budget methods?
(a) Affordable method (b) Percentage-of-Sales method
(c) Competitive-and-parity method (d) Objective -and-task method
(a) Affordable method (b) Percentage-of-Sales method
(c) Competitive-and-parity method (d) Objective -and-task method
Answer : C
26.____ is screening new-product ideas in order to spot good
ideas and drop poor ones as soon as possible.
(a) Idea generation (b) Concept development and testing
(c) Idea screening (d) Brainstorming
(a) Idea generation (b) Concept development and testing
(c) Idea screening (d) Brainstorming
Answer : C
27.The type of sales force structure in which the
sales force sells along product lines is called a
(a) territorial sales force (b) product sales force
(c) customer sales force (d) retail sales force
(a) territorial sales force (b) product sales force
(c) customer sales force (d) retail sales force
Answer : B
28.A company is in the _____ stage of the new product
development process when the company develops the product concept into a
physical product in order to assure that the product idea can be turned into a
workable product.
(a) product development (b) commercialization
(c) marketing strategy (d) business analysis
(a) product development (b) commercialization
(c) marketing strategy (d) business analysis
Answer : A
29.When personal interviewing involves inviting six to ten
people to gather for a few hours with a trained interviewer to talk about a
product, service, or organization, the method is called
(a) selective sponsorship (b) probing
(c) focus group interviewing (d) the Delphi method
(a) selective sponsorship (b) probing
(c) focus group interviewing (d) the Delphi method
Answer : C
30.All of the following factors can affect the
attractiveness of a market segment
EXCEPT
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment
EXCEPT
(a) the presence of many strong and aggressive competitors
(b) the likelihood of government monitoring
(c) actual or potential substitute products
(d) the power of buyers in the segment
Answer : B
31. If a government uses barriers to foreign products such
as biases against a foreign company’s bids, or product standards that go against
a foreign company’s product features, the government is using
(a) protectionism (b) exchange controls
(c) exchange facilitators (d) non-tariff trade barriers
(a) protectionism (b) exchange controls
(c) exchange facilitators (d) non-tariff trade barriers
Answer : D
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