Yamaha Female Riding Training Program
Yamaha Motor unveils women's training program
Yamaha Motor has launched India’s first Yamaha Female Riding
Training Program (YFRT) in Chennai. The company had entered the scooter segment in India in
September 2012 with Ray, which targets a niche customer base of young, urban women. The company has
developed and launched the Yamaha Female Riding Training Program for women customers who have a
concern to ride a scooter or want to obtain a riding license.
The company plans to conduct the YFRT programme in various cities across India.
The company plans to conduct the YFRT programme in various cities across India.
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