IPL gets new sponsor for next 5 years
Pepsi beat Bharti Airtel to become the new title sponsors of
the Indian Premier League with a whoppingwinning bid of ` 396.8 crores for the next five seasons,
starting 2014.
Airtel had offered `316 crores, in the bidfor the title sponsorship of the Twenty20 tournament, owned by the Indian Cricket Board (BCCI).
FarooqAbdullah, the Chairman of the BCCI’s Marketing Committee, announced that the rights had been won byPepsiCo over the next five seasons.
DLF paid 200 crore in the first five seasons of the IPL.
DLF were giving 40 crores per year and Pepsi will be giving us on an average `79 crores per year
Airtel had offered `316 crores, in the bidfor the title sponsorship of the Twenty20 tournament, owned by the Indian Cricket Board (BCCI).
FarooqAbdullah, the Chairman of the BCCI’s Marketing Committee, announced that the rights had been won byPepsiCo over the next five seasons.
DLF paid 200 crore in the first five seasons of the IPL.
DLF were giving 40 crores per year and Pepsi will be giving us on an average `79 crores per year
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