Gujarat Co operative Milk Marketing Federation News Amul brand

Gujarat Co operative Milk Marketing Federation (GCMMFL)

Gujarat Co operative Milk,Marketing Federation Gujarat Co operative Milk Marketing Federation (GCMMFL)

Amul loses TRIX to U.S. giant

The Gujarat High Court has refused to set aside an order which cancelled Amul’s

registration of its trademark ‘TRIX’, on which a U.S. firm has claimed its right. In July 2012,

the Intellectual Property Appellate Board had directed Registrar of Trademarks to cancel

Amul’s registration of TRIX trademark.

A Division Bench of Chief Justice Bhaskar

Bhattacharya and Justice J. B. Pardiwala, in a recent judgment, dismissed the petition filed

by Kaira District Co-operative Milk Producers Union Ltd., owner of Amul, seeking

cancellation of trademark ‘TRIX’ registered in favour of U.S. food giant General Mills. Amul,

35 years after registering the trademark and after General Mills’ entry into Indian market as

late as in 1995, had questioned the U.S. firm’s right over TRIX.

Gujarat Co-operative Milk Marketing Federation (GCMMFL), which markets milk and milk products under Amul brand under a licence from the petitioner, registered TRIX (coined from the word TRICKS from the concept of appearing and disappearing tricks as in magic show) as a trademark in 1977. However, Amul stopped using TRIX in 1987.