Citibank plans 2014 heavy discounts Cyber Monday

Citibank plans ‘Cyber Monday’ type e-shopping sale in India

India may soon have its own version of ‘Cyber Monday’, when billion-dollar worth products are sold online at heavy discounts within a day, with Citibank planning a similar mega e-shopping sale in India.

First coined in 2005 as a marketing term by online retailers for the Monday coming after ‘Black Friday’, which itself is the name for Friday after Thanksgiving in the US, the ‘Cyber Monday’ has become a phenomenon over the years.

With rising popularity, the ‘Cyber Mondays’ have recorded billion-dollar sales during past four years.

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